Jimmy John’s – Selling Eating

Advertising, Advice, Brand Talk, Opinion

Jimmy John’s brand migrates from “disciplined and memorable” position to more of a “blend in” approach.

Charlie Hopper/September 16, 2015February 18, 2022 /2 Comments

“Thank you, America,” is the name of the spot. Here’s the script, over stirringly filmed images of people gettin’ ’er done: “You can do whatever you want; this is America. If you put enough time against your dream, you can make it happen. These days, time is scarce. Time is money. So we work freaky…

Advertising, News, Opinion

I hereby recuse myself from commenting on the new Steak ’n Shake TV ads, and offer my Eight Attributes of Great Advertising.

Charlie Hopper/August 5, 2013February 18, 2022 /2 Comments

If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials for Steak ’n Shake restaurants. So, like a judge who really can’t be impartial adjudicating a case that comes before his bench involving one of his kids, I…