Well, interesting news, in case you were wondering how they were going to escape this thing where first Darrell Hammond and then, with extreme self-awareness, Norm McDonald have been imitating the deceased spokesperson of one of the earth’s most well-known brands (even if some Millennials don’t realize there used to be a real Colonel and assume…

1. I will probably think it was mildly amusing. 2. I will probably think people who defend it will have at some point uttered the phrase “win over Millennials” and maybe the phrases “love irony” and “in on the joke.” I am certain the words “meta” and “to make the Colonel relevant today” were spoken…

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…

Arby’s has reinvigorated their brand, using the medium of television advertising. KFC is running television advertising because if they don’t, sales drop—and as long as they’re running ads, they might as well try something that appears to be retro-hip and fundamental to who they are. That’s a fun, fascinatingly odd ad for the Colonel, isn’t it?…

Pizza Hut hot dog crust pizza! KFC chicken crust pizza (the suspiciously Snoop-Doggy KFChizza)! Captain Crunch fried tie-ins with an eye to a marriage that captures the same magic as the Doritos + Taco Bell union. By comparison, Arby’s brown sugar bacon seems relatively restrained. Relatively. So yeah. It’s summertime, which is funtime. And I’m certain everyone is still in awe…