Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Spring 2016 issue. (NOTE: The image is unique to this blog entry.) Note: The original title was “Flirting with Danger: Should you acknowledge your competitors or pretend to exist alone in an empty universe?” but it…

Please, Starbucks, stop talking. Stop—shhh, don’t say anything else. Gawd, you’re hard to have a relationship with. On the one hand, you’re gorgeous. Everything in your store looks terrific: all the package design, every store display, refrigerator cases and baskets filled with well-chosen brands with equally beautiful packaging—bravissimo. Whoever established your graphic standards knew what they were…

Let’s pause here and admire the ability of a Limited Time Offer to take on a life of its own. There’s not a better time for it than the return of the Pumpkin Spice Latte to your Starbucks of choice. It has its own Twitter feed. Not even McRib has a company-approved Twitter feed. (That I could find.) Once…

At the Technology and Innovation Summit hosted by the National Restaurant Association last fall, the keynote speaker, Seth Priebatsch, CEO (and Chief Ninja) of LevelUp, told a room full of restaurant marketers the basics of what to expect when Apple Pay is common. There were a lot of questions about iBeacons. Every merchant will want…