Let’s just give Taco Bell the game before we start: to date, there are no better examples of indulgent, wry-grin-inducing, bad-for-you, fun-to-say/fun-to-eat, delightfully tacky product innovations or new product introduction or quarterly promotional product rollouts to compare with the Locos Tacos. It’s like one of those Billboard songs or NFL stats that establishes a record nobody…

If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials for Steak ’n Shake restaurants. So, like a judge who really can’t be impartial adjudicating a case that comes before his bench involving one of his kids, I…