Twitter: New Necessary Evil? Or, Like, Sorta Fun?

Whoever responded for Fazoli's, here, was clearly enjoying themselves.

A grumpy panel of restaurant and food truck owners were pretty discouraged by having to spend time on social media, “where people expect a response,” according to a recent desultory report by The Wall Street Journal. “It’s a time suck,” one said.

It does require something of an outgoing personality to get into Twitter, a person who feels empowered and doesn’t mind responding quickly.

The trick is to establish your restaurant’s persona, then find a way to enjoy doing it. If it’s a chore, you’ll stop. Just strike up the Twitter conversation and tell yourself it’s okay to spend time doing it, or enable an outgoing person at your restaurant to really be in charge.