Two million views of Daym Drop’s Five Guys review. Thirty thousand likes.

Just go directly to 5:03. Don’t go to 5:00 unless you want to hear the small, almost polite burp. But 5:03 to about 5:07 contains the kind of honesty, candor, passion and sincere, intense endorsement that is at the core of all social media.

Now, watch that whole thing.

And then I bet you’ll feel your Friday afternoon just sort of ooooooze away as you click around on @daymdrops ’s other reviews.


Talk about selling eating.

Damn. That’s good-looking food photography.