What would a famously conscientious brand that runs really good billboard advertising do?

That better be antibiotic-free chicken you’re carrying in that bag, ma’am.

Specifically, what would a brand like Chipotle do with the huge sheets of vinyl left over after their billboards are done being billboards? They’d chop them up into cool bags. That’s what. They’re doing it for Earth Day, and if you go to their site you get some money off some food or something.

But more importantly, you get a lunch bag made of a Chipotle billboard.

Sustainable and stylish.

I really like those bags.

I really like their billboards, too.