Where I think the President’s Day Burger King Twitter hacker missed an opportunity.

I’m sure this guy washed his hands afterward, as is the state law for employees exiting restrooms. This prank did net @BurgerKing over 30,000 new followers as the time of this posting.
I’m sure this guy washed his hands afterward, as is the state law for employees exiting restrooms. This prank did net @BurgerKing over 30,000 new followers as the time of this posting.

If I were really a businessman at heart, I supposed I’d be outraged and serious and up-in-arms that somebody hacked the Burger King twitter account this afternoon.

I suppose I’d use the opportunity to admonish all those in charge of a corporate feed of any kind to Never Let Down Your Guard.

Gizmodo or Digiday are good places for details: basically, somebody broke in, took over the @BurgerKing feed, pretended it had been bought by McDonald’s, changed the name and replaced the background with some McBites, then started talking all “off-brand” about bitches and rapper Chief Keef. Eventually they showed a photo of someone shooting up heroin, purportedly in a BK bathroom.

Basically, it’s like bored kids off for President’s Day got in the school and spray-painted goofy graffiti all over the gym wall.

Or streaked across the field at a Friday night football game.

And the topic most stories will lead with is how long it took before the authorities rushed in and shut them down.

But imagine if the hacker had been more subtle.

Imagine if they’d used their hacking power to slowly, slowly improve the BK Twitter feed, using their time off from school (surely they’re in school) to make the feed more human and more interesting. More funny. More alive.

That’d be a cool trend.

UPDATE AT 1:54 P.M. on FEBRUARY 20th: As usual, The Onion has the most incisive, insightful commentary on the issue.